October 23, 2020

Renting Has Never Been More Popular. Here’s Why

Renting has never been more popular. There are more renters in the United States now than ever since 1965 , making up 34 percent of America’s general population. And that percentage continues to rise.

More people are recognizing the benefits of renting, and while those reasons vary, it usually comes down to three: renting can be less expensive than buying, it comes with less responsibility, and it provides a more flexible lifestyle. 

Renting Is Less Expensive 

Right off the bat, your upfront costs for buying a home are higher than renting. Often, your down payment is 20 percent or more of the total purchase prices. Once you buy a home, there are a variety of unexpected expenses. Maintenance, insurance, taxes, and more add up and can vary month to month. And of course, there can be surprise expenses lurking around the corner ready to pop out. Then, over time, homeowners have to pay property taxes and home insurance to maintain their property. 

On the other hand, renting is a set cost every month. When renting, you only need to pay a security deposit, usually equal to one month’s rent, which will be returned to you (as long as you don’t damage your space). Unlike homeowners, renters don’t have to pay property taxes, and their rent insurance is fairly inexpensive ( $180 per year on average ). These reasons alone probably explain why 82 percent of renters in 2019 said renting is more affordable than owning, jumping up from 67 percent the year before  

Renting Removes Some Responsibility

If the dishwasher in your unit breaks or potato peels are accidentally shoved down the garbage disposal, it’s nice to know that you’re taken care of and that someone else is responsible for making repairs. For example, at Northwind Apartments, we have knowledgeable and friendly staff who are trained and certified to make repairs. When you report that something is broken or needs repair, our team will be there to address the issue. That’s much easier than making a trip to the hardware store! 

Renting Is Flexible

One of the greatest benefits of renting is the freedom it gives you to live wherever you want. Mortgages can tie you down for 30 years, but renting is relatively short. According to Robert Pinnegar at The Washington Post , “Mobility is one of the top reasons people decide to rent. . . For millennials just entering the workforce or in the process of building their careers, the ability to relocate is a major factor. Even if they are in a financial position to purchase a home, millennials may choose to rent to have the flexibility to take advantage of new job opportunities as they arise.”

While we aren’t eager to say goodbye, we want to make sure you are always taken care of that. That is why we have a loyalty bonus: If you move from Northwind to another AMC property or vice versa, we’ll give you $250 to help you hit the ground running.

With fewer costs, less responsibility, and more freedom, there’s no reason why renting shouldn’t be gaining in popularity. At Northwind Apartments, we want to make coming home the best part of your day; give us a visit and see what the benefits of renting can do for you.

April 15, 2026
At  Northwind Apartments  , we are committed to providing our VIPs with the best tools to manage their apartment homes effortlessly. We want to highlight the various ways you can handle your monthly rent, including some exciting benefits that help you build your financial future just by living with us. 1. The AppFolio Resident Portal App The easiest way to manage your living experience is through the AppFolio app. It is a one-stop shop for your most frequent needs: Convenient Payments: Set up one-time or automatic payments using a bank account (e-check), credit card, or debit card. Split Payments with Flex: We have integrated Flex directly into your AppFolio app. This service allows you to split your rent into two payments throughout the month. Flex pays your rent to us in full and on time, while you pay them back on a schedule that fits your cash flow. Full Transparency: View your current balance, previous statements, and full payment history anytime. 2. Build Your Credit for Free with Pinata Your consistent rent payments should work for you. We are proud to offer Free Positive Rent Payment Reporting to major credit bureaus through our partner, Pinata. How it works: You will receive an email invitation from Pinata to sign up for this service. Once you are enrolled, your on-time payments are reported to the credit bureaus. The Benefit: This helps you build your credit score over time without any extra cost. It is our way of rewarding your reliability and helping you reach your long-term financial goals. (Please note: we do not utilize any resident reward or marketplace features through Pinata; this service is strictly for your credit reporting benefit.) 3. More Ways the App Helps You Beyond payments, the AppFolio app remains your primary tool for staying connected with our Bellflower community. You can: Submit Maintenance Requests: Easily upload photos and descriptions of any needed repairs. Manage Renter's Insurance: Access your policy or update your provider details. Stay Informed: Contact the office via text or phone, update your contact preferences, and access your lease documents. At  Northwind Apartments  , we treat every resident like a VIP. Whether you are looking for more flexibility with Flex or looking to boost your credit score through Pinata, we are here to support your lifestyle.
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